“You have been invited to the Facebook event, ‘NO BP GAS UNTIL THE LEAK IS STOPPED.’” This strident call for action reached me in early June, when the British Petroleum oil spill had become daily fodder for political commentary and fervent activism. Outraged social networkers have flocked to the event, reaching a total of 110,275 confirmed attendees. Another 23, 519 have indicated possible attendance, and the event awaits a response from yet another 211,221 Facebook users.
If we extrapolate from these numbers, BP stands to lose millions of dollars from loss of confidence alone. And this loss is only a fraction of the total economic cost of the spill, once clean-up costs, legal fees, income compensation and long-term industry and environmental impact are taken into account.